A veteran of the Air Force, Nichols received his MBA in Marketing and Finance from the University of Louisiana. He started his automotive publishing career with Dobbs Publishing as Sales and Marketing Manager for such publications as Mustang Monthly, SuperFords, Corvette Fever, Mopar Muscle, MuscleCar Review, Chevy Truck, and JP Magazine.
He was also Publisher for Amos Automotive Publishing — helping launch and grow Cars & Parts, Corvette Enthusiast, Mustang Enthusiast, Musclecar Enthusiast, Pontiac Enthusiast, Chevy Enthusiast, and Auto Enthusiast magazines.
His experience in all aspects of media for the automotive industry — including print, digital, web, social, and video — make him a great fit for Xceleration Media’s broad offerings to the aftermarket. Although he has spent the last two years as Sales and Marketing Manager for Heacock Insurance, he has maintained many contacts forged through his years of dedication within the industry.