HyperFest Joins Forces with POWER FM3 as America’s Most Exciting Automotive Event Heads Into 25th Year
One of the most beloved weekends in motorsports joins forces with POWER FM3, with founder and Event Director Chris Cobetto staying at the center of it. HyperFest returns to Virginia International Raceway May 14–16, 2027.
For immediate releaseTEMECULA, Calif. (October 30, 2026)
POWER FM3 announced a partnership with HyperFest founder Chris Cobetto that brings the Virginia International Raceway festival into the POWER FM3 family of events. Cobetto will continue to lead HyperFest's spirit and community as Event Director, alongside the POWER FM3 team, which will put its media reach and marketing behind bringing HyperFest to more enthusiasts than ever, starting with the event's 25th anniversary in May 2027.
The announcement comes on the same day POWER and FM3 announced their own strategic partnership, forming POWER FM3, a world-class event production company and enthusiast platform built on the magic of the automobile. HyperFest joins a 2027 calendar that includes Mustang Week, Fabulous Fords Forever, Moparty, Summit Racing Autocross Week, Roadkill Nights, Holley LS Fest, and the Ultimate Street Car Association series.
“HyperFest isn't just a race or a drifting exhibition. It's an incredible experience where everything we love about cars happens at once. The Cobettos and the HyperFest team built something that people plan their whole year around. Our job is to help them take it to the next level without losing what makes it special.”
For the people who have camped at VIR every spring for years, nothing about the weekend they love is changing. What changes is how many people get to hear about it. POWER FM3 will take HyperFest's marketing to the next level, telling the story of the event year-round and putting it in front of enthusiasts who haven't made the trip yet. With the event's 25th anniversary coming in 2027, there has never been a better year to make the trip.
What makes HyperFest… HyperFest
HyperFest has spent 24 years earning its reputation as the most fun you can have at a racetrack. Across one weekend at Virginia International Raceway, one of the finest road courses in North America, HyperFest brings together wheel-to-wheel racing, drifting, time attack, open track sessions, car shows, camping, off road, 4x4 ride experiences, live music and a car culture that spans every make, model and budget. It's the event where a first-time track-day driver and a professional racer share the same paddock, and where the show never stops when the track goes cold. Off the pavement, HyperFest's off-road and 4x4 ride experiences give truck and Jeep fans a place of their own, and Off Road Xtreme magazine will bring that side of the weekend to a whole new audience.
What sets HyperFest apart is the community. Fans don't just attend; they come back, bring friends and treat the weekend like a reunion. That's what POWER FM3 is partnering to protect and grow.
“I started HyperFest because I'm a car guy, and I wanted to create a weekend that I would want to go to, with ALL aspects of the car community having a place to play. James and the guys totally get that. They're not here to change what HyperFest is; they're here to help us get it in front of more people. For the racers, fans and partners who've been with us for years, that just means more of the people and the cars you love in one place. I'm as excited for 2027 as I was for the very first one.”
“We've admired HyperFest for a long time. Chris has the vision, community, and the relationships, and we bring the event production support, media reach and the marketing muscle to tell HyperFest's story to thousands of enthusiasts who haven't experienced it yet. This is a partnership in the truest sense, and the person who wins is the fan with a camping pass and a car they love.”
What's next for HyperFest
HyperFest 2027 runs May 14-16 at Virginia International Raceway in Alton, Virginia, and marks the event's 25th anniversary. Chris Cobetto and the POWER FM3 team are already working on the weekend together, and here is what the partnership means:
- 01
The same HyperFest.
Everything that has made HyperFest a bucket-list weekend for 24 years stays exactly as it is, with Chris at the center of it as Event Director.
- 02
Exposure taken to the next level.
The goal is more fans at the gate and more exposure for the racers and participants at HyperFest, with a national media and social campaign, and storytelling that brings HyperFest to millions of enthusiasts who haven't experienced it yet.
- 03
A bigger stage for partners.
The brands that support HyperFest reach a far larger audience before, during and after the weekend, across POWER FM3's media brands and the full event calendar.
- 04
Part of a bigger calendar.
HyperFest joins Mustang Week, Fabulous Fords Forever, Moparty, Autocross Week and the Ultimate Street Car Association series.
“If you've been to HyperFest, come back and bring somebody. If you haven't, this is the year. We’re going to celebrate 25 years with the biggest Saturday this event has ever seen!”
About HyperFest
Founded by Chris Cobetto, HyperFest is an annual motorsports and car-culture festival held at Virginia International Raceway in Alton, Virginia. The weekend combines road racing, drifting, time attack, open track sessions, car shows, camping, off road experiences and live entertainment into one of the most distinctive enthusiast events in the country.
About POWER FM3
POWER FM3 is an automotive event and enthusiast platform with offices in California, Illinois and Tennessee. Formed through the merger of POWER and FM3 Performance Marketing, the company produces events including Mustang Week, Fabulous Fords Forever, HyperFest, Moparty, Autocross Week and the Ultimate Street Car Association series; publishes the enthusiast media brands Dragzine, Ford Muscle, LSX Magazine, Street Muscle, EngineLabs, Diesel Army and Off Road Xtreme; and operates flywhl Marketing Studio and brand activation programs for the automotive aftermarket.
Media contact
Scott ParkerHead of Marketing, POWER FM3sparker@powerautomedia.com951.677.2626 (office)813.767.1394 (cell)