Privacy Policy

Who we are

This Privacy Policy explains how POWER Automotive Media, LLC (“POWER,” “we,” “us”), based in Temecula, California, handles personal information. It applies to powerautomedia.com and to the websites, events, newsletters, text messages and other services of the POWER brands that link to it, including:

Some services, such as ticketing, online stores and payment checkout, are run by partner companies under their own terms and privacy policies, which also apply when you use them. If a POWER brand site posts its own privacy policy, that policy applies to that site. Purchases on the RacingShirts.com online store are covered by the store’s own privacy policy.

Information we collect

Information you give us

• Contact and inquiries: your name, email address, phone number, company, the subject you choose and your message, for example when you use the contact form on this site.
• Events: details you provide to register, buy tickets, enter a vehicle, apply as a vendor, sponsor or volunteer, or take part in contests, such as contact details, vehicle information and attendee names.
• Purchases: order, shipping and billing details for tickets, merchandise and other products. Card payments are handled by payment processors; we do not store full card numbers.
• Subscriptions and submissions: your email address and preferences when you sign up for newsletters or updates, and content you send us, such as comments, photos, stories or vehicle features.
• Business relationships: contact and company details of advertisers, sponsors, clients and partners we work with.

Information collected automatically

When you visit our sites, our servers and service providers record technical information such as your IP address, browser and device type, pages viewed, referring site, and dates and times of visits. Our sites may also use cookies and similar technologies, described below.

Information from others

We may receive information about you from ticketing, store and payment partners when you buy from us through them, from social media platforms when you interact with our accounts, and from event partners and sponsors with your permission.

How we use information

• Respond to inquiries and route them to the right team.
• Run our events, including registration, ticketing, check-in, schedules, safety and event updates.
• Process orders and payments, and provide customer support.
• Publish and improve our media, and send newsletters and other communications you have asked for.
• Provide marketing and advertising services for our clients and partners.
• Understand how our sites are used, and keep them working and secure, including protecting forms from spam and abuse.
• Send marketing messages where permitted, which you can opt out of at any time.
• Comply with the law and enforce our terms.

Text messages (SMS)

If you agree to receive text messages from POWER (POWER AUTOMEDIA) or one of our brands, for example through the contact form on this site or an event sign-up, we may text you about your inquiry, orders, tickets, event updates, marketing and account updates.

• Message frequency varies. Message and data rates may apply.
• Reply STOP to opt out at any time. Reply HELP for help, or contact us using the details below.
• Agreeing to receive texts is not a condition of any purchase.
• Carriers are not liable for delayed or undelivered messages.

We do not sell, rent or share mobile phone numbers or text message opt-in information with third parties or affiliates for their marketing or promotional purposes. We share this information only with service providers that help us send messages, and as required by law.

How we share information

We do not sell your personal information for money. Like most publishers, event organizers and retailers, we let advertising partners collect information through cookies and pixels on our sites, which some state laws treat as a “sale” or “sharing” of personal information (see Your Privacy Choices). We share information:

• With service providers who work on our behalf, such as website hosting, email and text message delivery, ticketing, online stores, payment processing, analytics and customer support. They may use it only to provide services to us.
• With advertising and analytics partners, such as Meta (Facebook and Instagram), Google (including YouTube) and TikTok, through cookies, pixels and similar tools on our sites, to measure our marketing and show you ads on other sites and apps.
• Among POWER brands, so we can provide the services you request and tell you about related media and events.
• With event partners and sponsors when you ask us to, or when a sign-up form tells you your information will be shared.
• For legal reasons, when required by law, to protect the rights, property or safety of POWER, our attendees or others, or to enforce our terms.
• In a business transfer, such as a merger, acquisition or sale of all or part of our business.

Cookies, analytics and advertising

Cookies are small files stored by your browser. Our sites use them, along with similar technologies such as pixels and tags, to keep the sites working, remember preferences, measure traffic and advertising, and show ads. These include tools from Meta (Facebook and Instagram), Google (including Google Analytics, Google Ads and YouTube) and TikTok. These partners may collect information such as your IP address, device and browser details, cookie identifiers, the pages you view and actions you take, such as signing up or buying a ticket. They may combine it with other information they have about you, over time and across websites and apps, to measure and personalize ads. Their use of it is also covered by their own privacy policies.

You can block or delete cookies in your browser settings, though some features may not work. You can also change your ad settings in your Google, YouTube, Meta and TikTok accounts, and opt out of personalized ads from many advertising companies at optout.aboutads.info and optout.networkadvertising.org.

Your Privacy Choices

Opt out of the sale or sharing of your personal information, and of targeted advertising. To opt out, email contact@powerautomedia.com with the subject “Do Not Sell or Share,” or call 951.677.2626. Include the email address or phone number you use with us. We will stop using your information for targeted advertising and tell our advertising partners about your request. Because ad cookies are tied to your browser, you should also block third-party cookies or use the ad settings described above on each browser and device you use.

Your privacy rights

• Email: use the unsubscribe link in any marketing email.
• Text messages: reply STOP.
• Your information: contact us to ask what personal information we hold about you, or to correct or delete it.

Depending on where you live, including California, you may have the right to know what personal information we collect, use and disclose; to access, correct or delete it; and to opt out of the sale or sharing of personal information, or its use for targeted advertising. We will not treat you differently for using these rights. To make a request, contact us as described below. We will need to confirm your identity before acting on it, and you may use an authorized agent to make a request for you.

California notice

In the past 12 months we have collected the following categories of personal information, from you, from your devices and from the partners described above, for the purposes in How we use information:

We disclose each category to the service providers described in How we share information for business purposes. We do not collect sensitive personal information for the purpose of inferring characteristics about you, and we do not knowingly sell or share the personal information of consumers under 16. We keep each category for as long as described in Keeping and protecting information.

Keeping and protecting information

We keep personal information only as long as needed for the purposes described here, such as providing services, keeping business and tax records, and resolving disputes. Messages sent through the contact form on this site are delivered to our team by email and are not stored in a website database; the site keeps short-lived spam-check records that do not include your message.

We use reasonable safeguards to protect personal information, but no method of transmission or storage is completely secure.

Children

Our sites and services are not directed to children under 13, and we do not knowingly collect personal information from them. Minors may attend our events with a parent or guardian, who provides any registration or ticket information. If you believe a child has given us personal information, contact us and we will delete it.

Other sites and changes

Our sites link to sites we do not control, including partner, sponsor and social media sites. Their own privacy policies apply there.

We may update this policy from time to time. We will post the new version here and change the “last updated” date above.

Contact us

Questions or privacy requests can be sent to: